Principles of Marketing, Global Edition (English Edition)

Description

Price: 93,79€ - 14,13€
(as of Apr 29, 2026 15:55:20 UTC – Details)

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today’s fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Key features include:

Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.A sample marketing plan showing you how to apply important marketing planning concepts.End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.Also available with MyLab®Marketing

MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab®Marketing, search for:

9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.

Package consists of:

9781292449364 Principles of Marketing, Global Edition, 19th edition9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText

MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

ASIN ‏ : ‎ B0BZWBQTCJ
Éditeur ‏ : ‎ Pearson
Accessibilité ‏ : ‎ En savoir plus
Date de publication ‏ : ‎ 28 mars 2023
Édition ‏ : ‎ 19e
Langue ‏ : ‎ Anglais
Taille du fichier ‏ : ‎ 158.1 MB
Confort de lecture ‏ : ‎ Non activé
X-Ray ‏ : ‎ Non activée
Word Wise ‏ : ‎ Non activé
Format ‏ : ‎ Print Replica
ISBN-13 ‏ : ‎ 978-1292449333
Page Flip ‏ : ‎ Non activé
Âge de lecture ‏ : ‎ Dès 18 ans
Classement des meilleures ventes d’Amazon : 29 885 en Boutique Kindle (Voir les 100 premiers en Boutique Kindle) 14 en Marketing 119 en Entreprise et bourse en langues étrangères 298 en Marketing et Publicité (Livres)
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Résumé du produit

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